Entries Are Now Open for the 2026 Cruise Stars Awards!


Cruise Stars celebrates the people setting the standard across the cruise industry. Whether you're delivering exceptional marketing campaigns and PR, driving innovation, achieving outstanding sales success or making a real impact in the sector, this is your opportunity to shine. Entering Cruise Stars is more than just recognition, it's a chance to showcase your achievements, inspire others and be recognised among the industry's very best.

For 2026, we're delighted to bring back our popular categories alongside five exciting new additions, reflecting the evolving cruise landscape and the talent shaping its future.

New categories for 2026:

  • Retail Star of the Year
  • Event Host of the Year
  • River Cruise Agent Specialist Star of the Year
  • Luxury Agent Specialist Star of the Year
  • Expedition Agent Specialist Star of the Year


Entering is completely
FREE, and we encourage you to enter as many categories as you feel are relevant. Every achievement deserves recognition, so don't miss the opportunity to showcase your successes and maximise your chances of becoming a Cruise Stars finalist. 

Know someone who deserves to be in the spotlight? Why not nominate a colleague, team member, manager or industry partner who consistently goes the extra mile? A nomination could be the recognition they never expected but truly deserve.

Entries close on 7 September 2026.

Winners will be announced at a spectacular awards ceremony on Friday 11 December 2026 at the De Vere Grand Connaught Rooms in London, where the cruise industry will come together for an unforgettable afternoon of celebration, recognition and networking. All shortlisted finalists will receive a complimentary invitation to attend the awards ceremony.

Whether you're a Cruise Line or a Travel Agent, there are categories tailored to you. Explore the full list below, review the entry criteria, and submit your entry today.

CRUISE LINE EMPLOYEE CATEGORIES 

This award recognises the outstanding achievement of an individual in the marketing team within a cruise line, celebrating innovative campaigns, strategies, and initiatives that have significantly elevated brand awareness, customer engagement, and business growth.

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This award recognises an outstanding individual who manages a team or department within a cruise line, celebrating their exceptional leadership, support, and relationship-building. Whether through training programs, incentives, personalised support, or innovative communication strategies, this award honours someone who has consistently gone above and beyond to ensure their team/department have the knowledge, confidence, and tools to succeed.

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This award recognises the exceptional public relations efforts by an individual within a cruise line, celebrating innovative and impactful PR campaigns that have enhanced brand reputation, generated positive media coverage, and fostered strong relationships with key stakeholders.

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This award recognises an exceptional individual within a cruise line who has consistently demonstrated excellence in sales for their business. This individual will be celebrated for their outstanding ability to drive revenue, yields, build strong customer relationships, and effectively promote cruise products.

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This award recognises an emerging leader or standout team member within a cruise line who has demonstrated exceptional potential, innovation, and performance in their role. The individual will have made a significant impact on the company through their fresh ideas, dedication, and ability to drive positive change in the industry. Whether in operations, marketing, sales, customer service, or any other area, this award celebrates the individual who has shown the most promise in shaping the future of the cruise line, embodying leadership, passion, and a commitment to excellence.

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This award recognises an individual working for a cruise line who has made an extraordinary impact over the past year. This award looks to celebrate the exemplary cruise line employee who’s personified the brand’s values and delivered success for the company, whether it’s through increased sales, employee training or executing that winning marketing message.

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Awarded to a Business Development Manager or Trade extraordinaire who excels in building meaningful relationships across the travel trade. This category recognises individuals who consistently engage, support and inspire travel agents, ensuring their cruise line remains front of mind and contributing to increased awareness and sales throughout the UK market. Entrants need to demonstrate how they successfully engaged with travel agents in order to increase revenue, yields and customer numbers while building the line’s trade relationships.

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TRAVEL AGENT CATEGORIES 

This award recognises the outstanding achievement of an individual in the marketing team within a travel agent, celebrating innovative campaigns, strategies, and initiatives that have significantly elevated brand awareness, customer engagement, and business growth.

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This award recognises an outstanding individual who manages a team or department within a travel agent, celebrating their exceptional leadership, support, and relationship-building. Whether through training programs, incentives, personalised support, or innovative communication strategies, this award honors someone who has consistently gone above and beyond to ensure their team/department have the knowledge, confidence, and tools to succeed, ultimately driving sales and enhancing the customer experience.

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The Rising Star award recognises a travel agent who has shown exceptional promise and made a significant impact early in their careers or new to the travel and cruise industry. This individual has quickly established themselves as a standout performer, demonstrating a strong work ethic, passion for the industry, business growth, and a commitment to providing outstanding customer service.

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This award recognises an outstanding travel agent who has achieved exceptional sales performance on a national or regional level. Entrants need to demonstrate how they have grown their personal cruise sales, and how they have achieved this from new business generation, outstanding customer service and understanding of cruise products and their customer base.

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This award is open to homeworking travel agents who work independently or as part of a consortia. Entrants need to demonstrate how they have grown their personal cruise sales and how they have achieved this from new business generation, outstanding customer service and understanding of cruise products and their customer base.

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This award recognises an individual working for a travel agent who has made an extraordinary impact over the past year. This award looks to celebrate the exemplary travel agent who’s personified the brand’s values and delivered success for the company, whether it’s through increased sales, employee training or executing that winning marketing message

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Awarded to a travel agent who has established themselves as a leading advocate for river cruising. This category recognises outstanding product knowledge, customer engagement, and a commitment to showcasing the unique benefits of river cruise holidays, helping to inspire travellers and grow the river cruise market. Judges will be looking at how you have achieved this through driving sales, attending ship visits, and other relevant activities.

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Awarded to a travel agent who has established themselves as a trusted expert in luxury cruising. This category recognises outstanding product knowledge, customer engagement, and a commitment to showcasing the very best luxury cruise experiences, inspiring travellers and contributing to the growth of the premium cruise sector. Judges will be looking at how you have achieved this through driving sales, attending ship visits, and other relevant activities.

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Awarded to a travel agent who has established themselves as a leading specialist in expedition cruising. This category recognises outstanding product knowledge, customer engagement, and a passion for showcasing unique and immersive cruise experiences, helping to grow awareness and sales within the expedition cruise market. Judges will be looking at how you have achieved this through driving sales, attending ship visits, and other relevant activities.

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Awarded to a travel agent who has excelled in selling cruise holidays through a retail travel agency. This category recognises individuals who combine product knowledge, customer engagement, and a passion for cruising to inspire customers, generate strong sales results, and contribute to the continued growth of the cruise industry.

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COMBINED CATEGORIES - FOR CRUISE LINE AND TRAVEL AGENTS 

This award is for an individual working for a travel agency or cruise line who has used their skills and knowledge to go ‘above and beyond’ to help grow the cruise industry. This could be in the form of taking on additional tasks, mentoring others, spreading awareness, and using their initiative to develop new ideas and concepts. This is open to both cruise lines and travel agents.

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This award is for an individual working for a travel agency or cruise line who runs training to help grow the industry. Entrants need to demonstrate how their training activity has benefitted their organisation and supported the career developments of others.

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Recognising an outstanding individual working for a travel agency or cruise line who has demonstrated excellence in planning, hosting and delivering exceptional events for the cruise and travel industry. This award celebrates creativity, professionalism, audience engagement, and the ability to create memorable experiences that bring together travel agents, cruise partners and industry stakeholders.

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This award is open to individuals working for a travel agency or cruise line who’ve consistently helped grow and mentor their colleagues over the last year. Entrants need to demonstrate the influential role they played in an individual’s or individuals’ development, explaining how they helped them reach their targets and what challenges they helped them overcome along the way.

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Awarded to an individual working for a travel agency or cruise line who has excelled in introducing cruise holidays to new audiences. This category recognises those who have successfully encouraged customers to make the switch from land-based holidays to cruising, driving growth and creating new opportunities for the wider cruise industry.

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